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Corporate Philanthropy: A Localized, Volunteer Approach

“No act of kindness, no matter how small, is ever wasted.” – Aesop

Philanthropy comes in many forms and has impact way beyond financial benefits–it changes communities and society. According to a recent report by the Committee Encouraging Corporate Philanthropy (CECP), even though companies donated over $20 billion in 2012, several emerging trends are beginning to change the shape of philanthropy and companies are taking notice.

The number of non-cash contributions has grown more than 10 percent each year since 2008. In fact, company-sponsored paid-release time for volunteer programs has increased 17 percent over the last five years. Giving is evolving to reflect a challenging economic climate where individuals find it easier to volunteer their time, knowledge or skills to a cause than to donate money. But how can organizations craft their philanthropic strategies to embrace this shift?

The first step is to involve corporate and community stakeholders to foster collaborations that align with corporate social and/or environmental strategies. This, in turn, creates synergies between stakeholders and the community. Because these philanthropic efforts are becoming more locally driven, organizations need go no further than their local community to form partnerships that maximize impact.

That’s what Jabil does. Jabil embraces the local communities around the world in which we operate to make a real difference. For example, Jabil Penang employees pass out meals and other items to homeless individuals. Whether it’s employees in Asia helping out at orphanages, corporate employees volunteering to help mentor underserved youth through the Big Brothers Big Sisters program, or Jabil Guadalajara employees planting trees for reforestation, the impact our employees have on our local communities around the world is firmly rooted in our culture.

What corporate volunteer programs does your organization support that positively impacts the local community? How can we inspire more corporations to do the same?

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