As we saw in the first Packaging of the Future webinar, opportunities for product innovation can be driven by shifts in consumer behavior, interests, as well as other macro trends in the marketplace. But the potential desirability of a new product idea alone is not enough to drive innovation success. For that, we look to the intersection of people (desirability + usability), technical feasibility and business viability.
In this second part of the series, come back to the future of packaging with Martin Johnson, Sr. Director of Technology at Jabil Packaging Solutions, and Toriono Granger, Managing Director at Radius, for a look at the technological trends taking place within the plastic packaging industry, including:
What's more, we reveal the evaluation and development processes that can lead to the "sweet spot" of innovation success for your brand. So grab a seat, because this is one opportunity you won't want to miss!
What does success look like for the future of your packaged products? That’s the question we’re helping you answer in this forward-thinking webinar series, sponsored by Jabil Packaging Solutions and Radius Innovation & Development.
Part 1: Trends Driving Product Innovation - Now on Demand!
Take a comprehensive look at the big consumer trends that are driving packaging innovation and breakthrough packaged products.
Part 3: The Sprint to Product Innovation - Now on Demand!
In the third and final webinar, lace up and stretch out as we share the roadmap that ensures you claim the speed-to-market podium as innovator - and not just next in line, or worse, irrelevant!