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Why it's Smart to Make Connected Appliances Smart

Tue Feb 28 22:00:00 EST 2017

The Internet of Things home market is expected to be worth $200-350 billion by 2025. For appliance brands looking to get their piece of the pie, the task ahead may seem daunting. With less than 5% of U.S. broadband households owning a smart appliance, there are significant challenges to get consumers to adopt them.   

Consumers have high expectations. They want more than just an internet-connected device. They want "smart" devices that can learn from their behavior and adapt to situations as necessary. With the right recipe, brands can seize this enormous opportunity and create a real value proposition for smart appliances.   

How Do You Create Added Value Through Smart Appliances?

That is the question appliance OEMs must answer. Consumers may have access to connected appliances, but the key is in making those appliances smart. These appliances utilize artificial intelligence and machine learning to understand user behavior and react as necessary. For example, a fridge that knows its doors will not be opened Monday through Friday during work hours can regulate its temperature on its own to save energy. It's all about smart appliances adapting to the habits and routines of the user. Here are some other considerations for smart appliances:

Smart Refrigerators

  • Check for expiration dates
  • Suggest recipes based on what's available
  • Send shopping lists to grocery stores for auto-fullfilment

Smart Dishwashers

  • Adjust the temperature based on materials being washed
  • Share information on how much energy is being consumed
  • Stop operations when issues are detected

Smart Ovens

  • Sync with fridge on a recipe and preheat in preparation
  • Cook the perfect meal using image recognition
  • Automatically schedule repairs when issues are detected

Smart Washer/Dryers

  • Set wash settings based on the fabrics in the cucle
  • Recommend new detergents with a coupon
  • Stop the drying process when clothes are dry

Overcoming the Adoption Challenges of Smart Appliances

What is holding back consumers from adopting smart appliances in their homes? OEMs need to address these four critical areas to encourage adoption:

  • Consumer Awareness
  • Price
  • Security/Privacy
  • Ecosystem Connectivity

With the buying power of millenials increasing by the day, opportunities for smart appliance OEMs to prepare for the new buyer are increasing. The OEMs that can create and prove the value of smart appliances will reap benefits early. That is an essential piece to acknowledge in a market where buyers are not looking to repeat purchase in five or more years.