E-Commerce Drives Package Design and Market Strategy Changes

The e-commerce revolution is upon us and with it comes packaging-related challenges of epic proportions. But many players in this space are only just beginning to realize the implications. The function and purpose of packaging for products designed to fight for consumer attention on a crowded store shelf are fundamentally different from those that are bought online and then go from the factory to a fulfillment warehouse before being delivered directly to your door. Joe Stodola, Chief Commercial Officer, and Christine McDermott, Chief Marketing Officer, for Jabil Packaging Solutions discuss in Plastics Engineering industry trends and how Jabil is bringing unique packaging solutions to the market. 

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