In a Digital Economy, Marketing is the Business Glue

Posted June 21, 2017

Jabil's CMO, Joanne Moretti, is featured in an article that showcases the value of Marketing.

“In the digital economy, one of the most important roles of marketing in business is to be the glue.” - Joanne Moretti

Only 12% of marketing organizations are ‘extremely satisfied’ with current outcomes realized as a direct result of their company’s marketing investments, this according to the latest STATE of MARKETING 2017 research. Harvard Business Review study found that only 15% of marketing and sales organizations have the right talent, processes, and tools to perform at the highest level.

To learn more about high performing marketing organizations, Ray Wang and I invited one of the top chief marketing officers (CMO), and digital business transformation thought leaders, in the world to our weekly, show DisrupTV.

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Source: Huffington Post, www.huffingtonpost.com

Contributed by: Vala Afshar, Contributor