As more consumers flock to the convenience of e-Commerce, brick-and-mortar retailers are facing major disruption to their business models. The brands and manufacturers behind the goods are being forced to re-evaluate how they package their products for the online shopper. How does packaging adapt to a world where products can be purchased on a smartphone and delivered 30 minutes later?
Last year alone, sales from the global retail e-commerce market topped $2 billion, according to Statista. There's no sign that this trend will slow down either. In order to remain competitive, brands will have to adapt to a new generation of consumers. With so many options, these shoppers won't be satisfied with the traditional way retail has been done. They'll want innovative packaging with smart features that’s been optimized for last-mile delivery. With the advent of the Internet of Things (IoT), auto-replenishment services will further shape their habits. The importance of the customer experience cannot be understated.
To find out more about the evolution of packaging, Jabil sponsored a packaging survey focusing on the inevitable shift from traditional retail to e-commerce channels. As this transformation becomes more widespread, utilize our research to better understand how brands are responding to packaging demands in the e-commerce era. View our infographic below: