The process of introducing a new product to the market can run anywhere from three to five years – sometimes even longer! In the race to win over consumers before your competition can get to them, that timeline is too long.
So, the pressure is on.
With product life cycles getting shorter, time-to-market is becoming an increasingly important success metric for brands. This pressure to ideate, design and deliver at the speed of digital is raising new risk and cost concerns.
In the video below, we examine some of the biggest questions facing product brands today:
Watch the video below for the answers and get insight into new technologies and methodologies that are starting to level the playing field.