Coca-Cola made headlines when it leveraged mass customization capabilities to deliver thousands of uniquely-branded bottles in its “Share a Coke” campaign recently. And we all know that team-branded beer and soda products are flying off the shelves in local convenience stores during football season. Customization sells – and that’s not the only trend that’s taking the industry by storm. Ecommerce, sustainability and healthy and on-the-go options are just a few of the other consumer trends that are changing the way brands engage with and draw their customers.
What does success look like for the future of your packaged products? That’s the question we’re helping you answer in this forward-thinking webinar series, Packaging of the Future, sponsored by Jabil Packaging Solutions and Radius Innovation & Development. And just like any great product success story, we’re starting with the consumer!
Join Martin Johnson, Sr. Director of Technology at Jabil Packaging Solutions, and Toriono Granger, Managing Director at Radius, for a comprehensive look to the big consumer trends that are driving packaging innovation and breakthrough products:
The success of your brand is in your hands. Packaging can make the difference when it’s aligned to the consumer shifts that drive behavior.
Save a spot on your calendars, because you won't want to miss the second and third parts of this series.
Part 2: Packaging Innovations of the Future - Now on Demand!
We reveal new and exciting packaging solutions developed to give brands the power to capitalize on growing consumer trends, including: Smart Packaging, bioresins and other sustainability solutions, consumer devices and much more.
Part 3: The Sprint to Product Innovation - November 8
In the third and final webinar, lace up and stretch out as we share the roadmap that ensures you claim the speed-to-market podium as innovator - and not just next in line, or worse, irrelevant!
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